Demand for Proscient Drives Petrotechnics Sales and Marketing Expansion in North America


Industry leading operational risk management solution ramps-up to support North American growth

Houston, September 10, 2014 – Petrotechnics, the leading provider of operational performance and predictive risk management solutions that change the safety-productivity dynamic across hazardous industries, announced the growth of its Business Development and Marketing teams to support unprecedented demand in North America. On the back of being named a “Cool Vendor in Oil & Gas” by leading technology analyst firm Gartner, the new North American team will support customer demand for Petrotechnics’ flagship solution, Proscient™.

Proscient changes the safety-productivity dynamic in hazardous industries around the world. It allows organizations to collectively understand the impact of risk on operations so they can make the right decisions to improve their operational performance. With the ability to ensure more of the right activity is done safely, efficiently and sustainably, organizations can reduce their operational risk and improve production efficiency. The result is improved safety, optimized production efficiency, improved asset integrity, increased maintenance effectiveness and a reduction in unplanned shutdowns and more effective shutdowns and turnarounds.

Petrotechnics’ industry leading work execution solutions claim 85% market share in the North Sea and 40% share in the deepwater Gulf of Mexico. With customers moving to the broader value offered by Proscient and recent accolades offered by Gartner as a “Cool Vendor in Oil & Gas” as well as being named a finalist for the 2014 US Gulf Coast Oil & Gas Awards, regional demand for Petrotechnics’ solutions is at an all-time high.

As part of its global growth strategy and to support regional demand for Proscient, Petrotechnics appointed Blake Herman, Sheila Berru, Keith Richardson, Courtney Brewer and Kimberly Caulfield to join the company’s North American team in various Business Development and Marketing roles. The appointment of this team provides senior expertise to the company’s world class business consultancy team with a combined experience of more than 75 years positioning and selling innovative technology solutions.

Blake Herman was appointed as Petrotechnics’ North American Business Consultant. Mr. Herman has more than 20 years of experience in the global high tech arena having served many of the largest oil and gas corporations through their technology investment and adoption. In his role, Mr. Herman will help industry clients understand the enormous impact operational performance and predictive risk management technology can have on the safety and productivity of their operations.

Sheila Berru and Keith Richardson have been appointed as Petrotechnics’ new Business Development and Account Managers. Ms. Berru has over 20 years of experience selling enterprise software and consulting services across the oil and gas, metals and mining and utilities industries. Mr. Richardson has over 8 years of experience delivering software solutions that allow organizations to solve their operational challenges across a wide range of industries, including Oil and Gas and Chemical. In their roles, Ms. Berru and Mr. Richardson are responsible for the North American sales of Petrotechnics’ solutions to hazardous industries.

Courtney Brewer is Petrotechnics’ North American Product Marketing Executive. Ms. Brewer comes to Petrotechnics with more than 8 years of marketing communications and public relations experience specific to oil and gas enterprise solutions. In her role, Ms. Brewer is responsible for understanding the various business challenges hazardous industries face and how these segments can benefit from Petrotechnics’ solutions. In addition, Ms. Brewer is responsible for developing and executing programs that drive market visibility and revenue growth for the company.

Kimberly Caulfield was appointed to Petrotechnics’ newly formed Key Pursuits team as Global Product Marketing Executive. Ms. Caulfield comes to Petrotechnics with over 20 years of worldwide product and corporate marketing experience focused on B2B technology. In her role, she will provide international insight and marketing support to the sales organization as it reaches strategic, global accounts

“The appointment of new Business Development and Marketing talent will augment Petrotechnics’ strong North American project delivery capabilities and supports market demand and adoption across North America, including Canada,” said Mike Neill, President of Petrotechnics North America. “These appointments are a key element of our strategic corporate growth objective – to empower organizations to reduce their operational risk and improve their production efficiency. I look forward to working with this team to explore new ways to improve the safety-productivity dynamic in North America’s hazardous industries.”


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